About

ABOUT

I am a professor of marketing at London Business School, non-executive chairman of The Brand Inside where we specialise in “Activating Brand-Led Change”, and co-founder of Compaso, a digital learning-by-doing platform. 

For the past 25 years, I have advised and taught organisations ranging from internet and high-tech start-ups to over 30 Global Fortune 500 companies. I was proud to become the third-ever recipient of the prestigious Excellence in Teaching Award at London Business School, where I founded the Customer Focused Marketing Programme and the Walpole Luxury Management Programme. Previously, I was on the faculty of the MIT Sloan School of Management where I was faculty director of the entrepreneurship programme and founding director of the e-business programme.

My research, teaching and advising is on brands and branding. I launched Coursera’s first massive open online course (MOOC) on brand management; helped define brands' purpose, DNA and strategy; served as an expert witness in brand disputes, representing celebrities, multi-nationals, and countries; advised in M&A brand due diligence and integration; designed and directed brand academies for several global companies; and currently lead the brand forums and advise brands of a leading French luxury group. I enjoy being a globetrotter, having  lived in Australia, England, France, Germany, Spain and the USA. 
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