I am a professor of marketing at London Business School, non-executive chairman of The Brand Inside
where we specialise in “Activating Brand-Led Change”, and co-founder of Compaso
, a digital learning-by-doing platform.
For the past 25 years, I have advised and taught organisations ranging from internet and high-tech start-ups to over 30 Global Fortune 500 companies. I was proud to become the third-ever recipient of the prestigious Excellence in Teaching Award at London Business School, where I founded the Customer Focused Marketing Programme and the Walpole Luxury Management Programme. Previously, I was on the faculty of the MIT Sloan School of Management where I was faculty director of the entrepreneurship programme and founding director of the e-business programme.
My research, teaching and advising is on brands and branding. I launched Coursera’s first massive open online course (MOOC
) on brand management; helped define brands' purpose, DNA and strategy; served as an expert witness in brand disputes, representing celebrities, multi-nationals, and countries; advised in M&A brand due diligence and integration; designed and directed brand academies for several global companies; and currently lead the brand forums and advise brands of a leading French luxury group. I enjoy being a globetrotter, having lived in Australia, England, France, Germany, Spain and the USA.